Publication Details

Bicycle and pedestrian safety, education, and enforcement campaign: Project summary and evaluation

Type: Paper

Subtype: Final report

Author(s): Sandt, Laura S.; Gallagher, James; Pullen-Seufert, Nancy; Poole, Bryan W.

Publisher: North Carolina Department of Transportation


Publication Date: Apr-2014

Address: Raleigh, NC

Abstract: In both the United States and North Carolina, pedestrians and bicyclists represent 16% of all motorvehicle traffic (MVC) fatalities. According to the latest data available from the National Highway TrafficSafety Administration (NHTSA, 2014a; NHTSA, 2014b), in 2012 4,743 pedestrians and 726 bicyclists werekilled in MVCs in the US. An additional 76,000 pedestrians and 49,000 bicyclists were estimated to havebeen injured.In North Carolina (NC), there are 2,400 pedestrian‐involved MVCs each year, leading to between 150and 200 pedestrian deaths and an additional 500 serious injuries (UNC, 2011). The geographic focus ofthis study, the Triangle region of NC, has been identified as a particularly high‐risk region of the countryand the state. In a 2014 report, the Raleigh‐Cary region had the 16th highest pedestrian danger index (ameasure of total pedestrian fatalities, fatalities per capita, and walking rates) out of the 52 metropolitanareas in the US with over 1 million people (Ernst, 2014).