"Watch for Me NC" Pedestrian Safety Campaign Launched in the Triangle Region
RALEIGH — Each year, more than 350 pedestrians are injured or killed in collisions with vehicles in the Triangle area. In an effort to address this critical safety issue, local governments, universities and agency partners have teamed up to launch the "Watch for Me NC," campaign, an education and enforcement initiative aimed at improving pedestrian safety in the Triangle.
Project support for the campaign is also being provided by the North Carolina Department of Transportation, the Highway Safety Research Center at the University of North Carolina-Chapel Hill and the National Highway Traffic Safety Administration. The campaign will run through the end of October.
"Our goal is to educate drivers and pedestrians on what they can do to make our roads safer for everyone," said NCDOT's Deputy Secretary for Transit Paul Morris.
The campaign, which targets the Triangle communities of Raleigh, Durham, Chapel Hill and Carrboro, consists of pedestrian and driver-focused safety messages that will appear on buses, radio stations, gas pumps, university campuses and other locations throughout the Triangle.
The messages will be accompanied by an effort by area police to enforce pedestrian laws, with a special emphasis on ensuring that motorists are yielding to pedestrians in marked crosswalks.