Fall 2016

Survey results show NC motorcycle riders focus on safety

Motorcycle survey

The image of the devil-may-care motorcycle rider is long entrenched in American pop culture. But the results of a 2016 survey of registered N.C. motorcyclists paint a far different picture of real-life riders who care about safety and take steps to ensure their safety when they ride.

HSRC researchers conducted the 2016 survey on behalf of the North Carolina Governor’s Highway Safety Program to gauge how important safety issues in the N.C. motorcycle riding community have changed in the years since a similar HSRC survey was conducted in 2004. To conduct the survey, GHSP obtained a list of registered motorcycles in the state as of January 2016. A sample of 4,000 owners of these motorcycles were sent letters requesting they complete an online questionnaire. (848 motorcycle owners completed the survey.)

Survey questions asked about riders’ experiences with and thoughts about rider safety courses, as well as current and potential safety laws. Questions about rider characteristics, riding experience and crash history were also included. The results show a N.C. rider community that is concerned about safety:

Percent of NC motorcycle riders who report wearing protective clothing always or most of the time

Despite having some views in common, the motorcycling community is not a homogenous group. The brand of motorcycle owned tends to correspond with the owners’ views and actions regarding a range of issues including safety. In particular, Harley-Davidson riders—the largest single group, but nonetheless a minority (39 percent) of all motorcyclists—are less safety oriented. They report less frequent use of helmets and other safety clothing and are less supportive of safety regulations.

Fifty years ago, motorcycling was a young person’s sport, but that is no longer the case; the motorcycling community is far older and more experienced than is commonly believed. Survey respondents ranged in age from 20 to 96, with an average age of 55. Most of them have been riding since they were young, with an average of 28 years riding experience. A little more than half of riders reported having a crash or fall at some point in their riding history, and 23 percent reported having had more than one crash or fall.

The 2016 N.C. motorcycle rider survey is one of several efforts led by HSRC researchers Bevan Kirley, Arthur Goodwin and Robert Foss to advance scientific understanding of motorcycle safety. They are currently finalizing a book-length review of the research literature on motorcycle safety to be published by the National Highway Traffic Safety Administration. They are also examining the effectiveness of a N.C. training program for experienced riders called BikeSafe. The program is unique in that riders are paired with police motorcycle officers who observe them during lengthy rides, then provide feedback and offer guidance on how they can improve their riding techniques to enhance safety.

The HSRC motorcycle research group is also working to improve methods for measuring the amount of motorcycle riding that takes place in states. An adequate measure of motorcyclists’ exposure to crashing is critical to understanding which conditions and riding behaviors are most risky. The value of exposure data was clearly demonstrated in a recent HSRC study of motorcyclist crashes in the mountains of western North Carolina, where several common-sense explanations of the high crash rate were debunked.

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